It’s what we’re all about.
Two little words with the power to inspire everything we do.
To us, BIG LOVE isn’t just a slogan or a mantra. It’s a mindset. An optimistic attitude to celebrate what makes us different and appreciate what we have in common.
BIG LOVE is open to anyone – regardless of age, religion, background, gender, physical ability, or sexual identity. It’s for the young and the young-at-heart. The open-hearted and the open-minded. Those who live to drive, those who drive to live, and every kind of driver in between.
Because, after all,
MINI is for everyone.
And BIG LOVE is for all.
We believe that the fun of MINI is open to everyone, regardless of the kind of life you lead. That’s why we’ve created a model for every kind of driver. Whether you love exploring the city with friends, or escaping the city with family, chasing rays with the top down, or chasing thrills at top speed – there’s a MINI with your name all over it. Find which MINI best suits you.
Find Your MINI Match
MINI has a knack for bringing people from all walks of life together around one shared love of the road. They say that MINI is the only car that comes standard with friends – and it’s true. Whether you’re at one of our Owner events like MINI United, or you’re waving to a fellow MINI driver on the road, you’ll always have a friend nearby who loves their MINI as much as you do.
There are many cars made to get you from A to B, but MINI isn’t one of them. Sure, you can easily plot Point B in your MINI’s Navigation system and get there in the most efficient way possible. But you won’t want to. Because the instant you take that first corner and experience MINI’s “go-kart feel”, you’ll find any excuse to skip Point B and take an extended detour. Just ask anyone who drives a MINI. Or better yet, take one for a spin yourself.
BOOK A TEST DRIVE
MINI has always embraced difference. Since 1959, our Owners saw their MINI as an extension of their own unique selves. They customized it to reflect their personal style. They turned it into a symbol of individuality and self-expression. They defied the idea that a car is just a car, and in turn, defined us. So here’s to thinking different. It’s what makes us see beyond the similar and open our minds to a bigger view. It’s what drives our world forward.
DESIGN YOUR OWN MINI
Since our beginnings, we’ve strived to create vehicles that offer maximum fun with a minimal footprint. And the all-electric MINI Countryman carries this tradition forward. With an impressive range of up to 341 km* and our fastest ever charging, you can enjoy all the fun– without the fumes. Inside all our models, our commitment to sustainability can be felt in the tactile, high-quality textiles made from recycled materials, as well as our chrome free finishes and leather-free seats.
*Range shown is for a 2025 MINI Countryman SE with 18" wheels. Electric range may vary based on driving habits and other factors. Estimated range is based on Government of Canada approved criteria and testing methods.
For more information visit https://fcr-ccc.nrcan-rncan.gc.ca/en
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